Hello! For over a decade, I’ve worked as a producer on both agency and production company side - shaping visual stories across everything from sprawling outdoor shoots to tightly run studio days. I’ve produced campaigns across New South Wales, Victoria and Queensland, working with brands like Destination NSW, Tourism & Events Queensland, Qantas, Ford, Anaconda and Telstra.

While I’ve got a personal love for the outdoors, I’m equally drawn to the rhythm of a well run shoot - the collaboration, the problem solving and the craft that goes into making ideas real. I care just as much about the process as the final product.

Alongside the day-to-day of production, I also host a podcast called Make The Logo Bigger - where I speak with directors, producers and creatives about how things really get made in this industry. And I’ve launched Advertising Production Academy - a platform built to support the next wave of producers, project managers and creatives by sharing real-world tools, templates and training.

Whether you're here for a shoot, a course, or just curious about how it all works - I’m glad you found your way in. Always happy to connect.