A podcast about advertising and marketing through the production lens.
Glenn Dalton is the former Executive Creative Director at Hardhat and Akkomplice agencies in Melbourne.
With a career spanning almost 25 years, Glenn has seen it all. From his early days as a copywriter at CHE (now CHEP) to joining AJF in its early years, Glenn has always believed that great work requires more than just clever ideas - it needs story and soul.
Throughout his journey Glenn has championed the power of authentic storytelling, helping brands create campaigns that resonate on a meaningful level. At AJF, he contributed to the agency’s growth and creative direction. Later, at Hardhat, he brought a brand-focused approach to digital advertising. Over the years he’s crafted memorable campaigns for clients like 40 Winks, Sorbent and Dare Iced Coffee, always ensuring that his work makes an impact.
In the episode Glenn discusses the evolution of the industry and how he brings story and soul into each of his projects. We also touch on the importance of strong production partnerships, his advice for newcomers, and his perspective on what it takes to make work that truly connects.
Nick Jamieson is the former Executive Creative Director at Taboo Group and most recently at Scooter in Melbourne.
Nick's career is a testament to taking the non-traditional route and thriving. After studying acting at Melbourne’s renowned VCA drama school and working as a comedian, Nick - like many in the arts - found the creative fulfilment often didn’t match up with the financial rewards needed to support a family. Enter the world of advertising. With a helping hand from his brothers, who both owned agencies, Nick transitioned into creative writing and took on roles as a sub-editor and eventually a copywriter at a BBDO entity.
With mentors such as the legendary Ant Keogh, Nick steadily rose to become ECD at Taboo and then Scooter. His journey is rich with lessons but what stands out most is his unwavering belief in embracing fearlessness during the creative process. He also highlights how the best ideas often come from unexpected places. Throughout his career, Nick has emphasised the value of mentorship, the importance of continuous learning, and staying open to new perspectives. All essential ingredients for a thriving creative career..
Karlene Van Opdorp is current Head of Post Production at Bastion Agency whose career spans both agency and client-side roles across New Zealand, the UK, and Australia. Originally from New Zealand, Karlene started her journey in the world of brand and design before quickly transitioning into advertising, where she cut her teeth working on Kmart commercials and car campaigns for Mazda. Karlene has built her expertise across a wide spectrum of creative production, from live-action shoots to post-production and animation.
Karlene opens up about the successes and failures she’s experienced throughout her career and the important lessons she’s learned along the way. We discuss how crucial communication is to her process, the importance of asking the right questions and why she believes being curious is key to success.
Stephen Digby is the owner of Digby Law and a highly respected intellectual property lawyer with over 30 years of experience working closely with producers, freelancers, ad agencies, and production companies. As the legal advisor to the Commercial Producers Council, Stephen knows the ins and outs of what it takes to protect your business and your IP in the production world.
We discuss the critical importance of having an exit strategy in business, handling tough business conversations early, and why clear contracts are a must from day one. Stephen also offers a crash course in avoiding common legal pitfalls in production, but remember, while this conversation is full of useful advice, it’s not legal advice! If you find yourself in a bind, definitely consult with your own lawyer.
Caleb De Leon and Haley McDonald are the Co-Partners @ 3P Studio, a full-service content and post-production powerhouse.
Caleb’s career began unexpectedly in live events, where he gradually discovered his passion for VFX and post-production, ultimately becoming a creative director and VFX supervisor. Meanwhile, Haley’s journey followed a more traditional route, fuelled by an early love for film and television. Her career spans roles such as editor, motion designer, and compositor, evolving from small company gigs to a thriving freelance career.
In the episode, we uncover the diverse paths that led them to where they are today, explore the complexities of the post-production process, and discuss what it takes to thrive in this demanding industry. Caleb and Haley offer their perspectives on various aspects, including the significance of mastering different roles within post-production, the balancing act required to meet tight deadlines, and how the industry is adapting to the digital age. Additionally, we break down key post-production terminology, providing valuable insights for production professionals who may not frequently engage with this side of the industry.
Heath George is the Founder and Executive Producer at Clockwork Films.
Heath's journey is nothing short of inspirational, marked by perseverance, humility, and an unwavering commitment to his craft. From growing up on dirt floors in Broken Hill to pursuing engineering at ANU, Heath’s path took a significant turn when financial challenges led him to follow his passion for film at Charles Sturt University.
In our conversation, Heath opens up about the core values that have driven Clockwork Films to success. He shares his belief that emotional intelligence, resilience, and strong communication skills are essential qualities for any producer. Heath also offers a unique perspective on trust—arguing that it should be something you lose rather than something you have to earn. With remarkable honesty, he reveals the financial costs of not measuring performance accurately, estimating significant losses over the years.
Heath's honesty, vulnerability, and candour during our chat are truly admirable. They not only reflect the character of the man but also offer a blueprint for a leadership style that many aspire to but few actually practice.
Kat Cooke is the Executive Producer and owner of Compadre Picture Company.
Kat's journey into advertising is filled with fascinating turns and invaluable experiences. From starting her career in a boutique agency in Bristol, England to working with some of the best producers in the business, Kat has carved out a unique and impressive path.
In the episode, we explore Kat's early career at BCM Agency and Zoom Film and TV, where she gained formative experiences and mentorship from industry leaders. Kat shares her thoughts on what makes a great producer: honesty, integrity, clear communication, and the ability to foresee and solve problems before they escalate. Kat also offers valuable advice for new producers, emphasising the excitement of the job, effective time management, and staying calm during crises.
We discuss significant projects like the large Queensland tourism campaign Kat shot with director Mark Toia, the challenges and rewards of high-profile jobs, and her perspective on the growing influence of AI in the industry.
Wilf Sweetland. A name that many in the industry will undoubtedly recognise.
Wilf started his journey with aspirations of becoming an actor but quickly transitioned into production roles after a stint in LA. His career has seen him rise through the ranks from a runner in Melbourne to production manager, and eventually, to the roles of Managing Director and Global CEO at Sweetshop. Most recently, Wilf launched his own production company, Fred, to get back to the creative roots he loves.
In the episode, we explore Wilf's fascinating career path, the invaluable mentorship he received, and the key piece of advice that has guided him throughout his journey: "Anticipate but never assume." We dive into what makes a great producer, the crucial relationship dynamics between producers and directors, and how understanding creativity and logistics can make or break a project.
Wilf also shares his thoughts on the importance of concise and authentic treatments, the changing landscape of the advertising industry, and his vision for his new venture, Fred.
Dalton Henshaw is the founder and CEO of Bullfrog.
Starting his career at just 18 with a men's lifestyle publication, Dalton has spent the last 5 years making significant strides in the advertising industry, collaborating with both global and national brands. His expertise in storytelling and business development, along with his forward-thinking approach to digital media, offers a fresh perspective on the world of advertising and production.
In this episode, Dalton shares his thoughts on the essential role of production in the creative process.He highlights the importance of involving production teams early, the key traits of an exceptional producer, and the changing relationship between account service and production roles.
Dalton's hiring philosophy focuses on a can-do attitude and the benefits of side hustles, which reflect a proactive and inventive spirit.
We also explore Dalton's thoughts on the role of technology in production, the need for strategic problem-solving, and the cultural transformation towards greater industry collaboration.
Sarah Hickey is a talented director and the co-founder of the creative hybrid production company Monster and Bear. With an impressive portfolio spanning both advertising and long-form TV shows, Sarah’s journey began at the Queensland Conservatorium of Music before she picked up a camera and transitioned to directing in 2013.
As one of the driving forces behind Monster and Bear, Sarah brings a wealth of knowledge and experience to the conversation. We dive into her unique approach to storytelling, the critical importance of understanding the intention behind a piece, and how collaboration and empathy are central to her work.
Sarah shares her valuable insights on the creative role of producers, the benefits of early consultation with production teams, and the significance of fostering strong client relationships. We also discuss the evolving landscape of production in the advertising industry, particularly with the rise of digital technologies and AI.
Stu Turner began his career in hospitality until a close friend recognised his potential as a copywriter and convinced him to pursue a future in advertising. Starting his journey in South Africa, Stu moved to Australia 14 years ago and has since risen to the position of Group Executive Creative Director at VML Australia.
He emphasises the critical role of production teams, highlighting the importance of involving them early in the creative process to ensure ideas are practical and on budget.
Stu shares what makes a great producer: creativity, problem-solving skills, and the ability to enhance ideas while maintaining feasibility. He also notes the best producers are those who offer solutions that elevate the final product.
Stu also discusses the evolving dynamics between creative and production roles, the importance of flexibility, and the necessity of a collaborative approach within agencies. He shares anecdotes about working with producers who transformed seemingly impossible ideas into successful projects, emphasising the value of trust and open communication.
Andrew Siwka is a trailblazer in the advertising world with a unique journey from marine biology to co-founding The Royals ad agency. Andrew’s path combines unconventional beginnings and a love for creativity that has taken him across the globe—from Melbourne and Sao Paulo to New York and London.
His expertise in account service and management within ad agencies has given him a deep understanding of the industry. He shares insights into how production teams are essential for bringing creative ideas to life and the qualities that make a great producer—drive, positivity, flexibility, and a knack for balancing budgets with creative goals.
In the conversation, Andrew talks about the importance of involving production teams early in the creative process and building trust within the agency. He also discusses effective project management and how the lines between account service and production roles are becoming more fluid.
Nat Taylor is a dynamic production powerhouse who has been navigating the vibrant intersections of film and advertising production across the UK and Australia. Starting her career at just 17 in Soho's bustling production scene, Nat quickly discovered her passion lay not behind the editing desk but on the bustling front lines of production management. From her early days as a runner making tea and managing tapes to becoming a seasoned producer working alongside industry giants like Ridley Scott, Nat's journey is a masterclass in career evolution and adaptability.
Now at the helm of Poppet, her own production company in Melbourne, Nat continues to shape the advertising world with her innovative approach to project management, blending meticulous planning with creative spontaneity.
Throughout the conversation, Nat shares her insights on the transformation of production roles from authoritative to collaborative, her strategies for nurturing talent and building resilient teams, and her vision for fostering inclusivity and mentorship within the industry.
Mads is a seasoned international producer and freelancer, with a decades worth of experience spanning the US, Europe, and now back in Australia.
Mads' journey has been a tapestry of diverse encounters. From working on a series of children's books in sub-Saharan Africa, to finding inspiring mentors who have guided her through the production landscape, to collaborating with some of the world's largest brands, including Nike, Apple, Airbnb, and Mondelez.
Throughout this conversation, Mads shares the nuances of different media landscapes, particularly when it comes to crew and directors, and emphasises the importance of balancing creative vision with business goals. Mads also highlights the significance of building a supportive network, and managing projects with empathy and adaptability.
Maria is a distinguished casting director with over 20 years of experience in the advertising industry. Having founded both Chameleon Casting and 2Divas Casting in Melbourne, Maria now owns and runs Audition Pro in Brisbane. Having navigated the evolving landscape of casting from the traditional in-studio auditions to the modern digital era, Maria brings a wealth of knowledge and intriguing stories from her extensive career.
In this discussion, Maria reveals how the casting process has dramatically transformed with technological advancements and the rise of social media. She also delves into the nuanced responsibilities of a casting director, her strategic use of social media to scout unique talents and discusses the importance of maintaining strong relationships with agents to ensure quality submissions.
Nic is the former Executive Producer and co-founder of GenC and now the driving force behind the creative recruitment agency - The People Place.
Nic's career is a beacon of persistence, attention to detail and pragmatic leadership. He unpacks his insights on aligning with client goals, the art of budget management, and the indispensable value of effective communication. We also discuss his advocacy for mentorship, networking, and continuous learning, offering a roadmap for those aspiring to make their mark in production.
Nigel is the co-founder and driving force behind Safari Productions. With its inception in 2017 and a distinctive focus on car, tourism, and adventure content, Safari and Nigel's journey highlight the significance of adaptability and the varied routes to success within this industry. Transitioning from a marketing background 18 years ago to spearheading multiple production teams and Safari, his story serves as an insightful guide for those eager to carve out their niche. Nigel delves into the essentials of what constitutes an effective producer, the value of thorough communication, and strategies for manoeuvring through the production landscape's intricacies.
Co-founder, executive producer and production manager of Truce Films. With an office in Melbourne and plans to expand into Sydney, Truce and Mike's journey is a testament to the power of self-learning and the diverse paths one can take in this industry. From his background in journalism to starting Truce in 2010, his story is a roadmap for anyone looking to make their mark. He shares his insights on what makes a good producer, the importance of understanding the craft and how to navigate the complexities of the production world.