A freelancers tale: Mailerlite & Canva
As a freelancer or business owner, it can be challenging to stay connected with potential customers, especially during a slow job market. However, there are some effective and affordable tools available that can help you stay top of mind and relevant.
Firstly, email marketing is a crucial aspect of building a loyal customer base. However, finding the right platform to manage your email campaigns can be tricky. This is where Mailerlite comes in handy. It's a user-friendly platform that offers a free version for up to 1000 emails. This makes it perfect for reaching out to smaller production circles, talent/ops managers, and business owners. Additionally, Mailerlite has a powerful email list verifier called Mailchecker, which ensures that you're not sending emails to inactive or outdated contacts.
Another tool that has been a game-changer for me is Canva. It's an online design tool that makes it easy to create eye-catching graphics for your email campaigns and social media posts. With its user-friendly interface, even non-designers can create professional-looking designs in no time. Canva has an extensive library of templates, graphics, and fonts, making it a versatile platform for all your design needs.
While Canva offers a free version, I highly recommend upgrading to the Pro version, which costs $17.99 per month. The Pro version offers additional features such as the ability to save brand colors, upload custom fonts, and resize designs automatically.
As a freelancer or business owner, building a successful career can be challenging, and these tools have made a significant impact on my own career. If you're looking for an affordable and effective way to market yourself or your business, I highly recommend giving Mailerlite and Canva a try.
Lastly, don't forget that building relationships is key to growing your business. Whether it's reaching out to former clients, connecting with colleagues on LinkedIn, or attending industry events, staying connected and engaged is essential. So, make sure to schedule time in your week to connect with your network and stay up-to-date with industry trends and news.
In conclusion, staying connected with potential customers is essential for building a successful freelance or business career. With tools like Mailerlite and Canva, you can create compelling email campaigns and graphics that will help you stand out in a crowded market. Don't forget to prioritize building relationships and staying engaged with your network, as this can make all the difference in growing your business.
